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后疫情时代的品类布局及行业洞察
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在全球受访人群中,有超过50%的人正在观看流媒体服务,有45%的人花费了更多时间使用消息服务,有将近45%的人则花费更多时间浏览社交媒体,另外有将近15%的人则表明他们正在创作并上传视频。
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在接受隔离的年轻消费者中,有84%的人在新冠疫情期间依靠科技和社交媒体与亲友保持紧密联系。
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大额消费被搁置:全球受访人群中有将近40%的人表明,只有当本国疫情开始缓解或结束时,才会进行之前被搁置的大额消费。
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受访人群中有38%的人认为新冠疫情将会持续超过六个月。
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消费者持续加大在IT和办公设备方面的消费力度,这个趋势在三月开始便已显现,并仍在持续加速发展:笔记本电脑(+100%)、显示屏(+252%) 和多功能打印机(+129%) 的购买量均在飙升。
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进行隔离的年轻消费者中,有55%的人因为新冠疫情的影响而在进行家居清洁;有75%的人在购买或计划购买清洁用品;有将近1/3 (32%)的人告诉我们,他们在这段时间摄入了更多能让他们感到愉悦的食物;有44%的人则更常从事烹饪/烘焙。
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有51%的年轻父母表明,他们在未来数周将优先考虑孩子的娱乐需求。有用的资源(尤其是在家上学的教育资源)以及对孩子的鼓励变得尤为重要。
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受访消费者中有68%表明会支持那些销售非必需品的企业,且不反对这些企业在网上售卖产品。
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